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September 11, 2017

YouTube SEO: 7 myths debunked

Written by Investis Digital

We all ship YouTube and SEO. They’re the perfect combo for successful video rankings, but with the wealth of information out there, what’s accurate and what’s simply a myth?

It’s challenging to comprehend all the information floating around about YouTube SEO and apply it to your video channel, but to make matters worse, it’s not all correct. Luckily, we’ve put together some widespread myths about the so-called necessary YouTube optimizations. Let’s clear up the chaos:

Optimize the filename of each video:

This is one of the myths that have stuck around even though Google has stated plenty of times that it’s completely untrue. However, there’s no harm in being more descriptive. Heck, if optimizing your file names helps you stay organized, it couldn’t hurt. Just remember, there’s absolutely no SEO value in doing so.

Copy keyword tags into video descriptions:

While it may seem efficient, copying your keyword tags into video descriptions is an active violation of Google’s terms of service – leading to penalties. Yes, having relevant tags are great for videos, but they should be left in the tag section only.

The older the video the better the rank:

While many wish this were the case, it’s simply not true. Sometimes, the newer a video the better it will rank.

During the first week or so following your video uploads, it’s more likely to receive higher rankings, so Google can give users a chance to react. While older videos likely have more views, it’s not the only aspect affecting video rankings.

The number of views affects the rankings:

YouTube has tried this philosophy before, but it was too easily susceptible to unrelated content. During this point of time, people were using enticing thumbnails, but they were completely irrelevant, therefore it didn’t give accurate information about the quality or content of the video. A main factor of YouTube is not a number of people watching a video, but for how long they’ve watched it, and how long they stayed on YouTube afterward.

Videos have to be short:

Yes, most people have short attention spans when it comes to the internet. However, that short attention span is for things users aren’t interested in. As long as your video provides value, people will want to watch and engage.

Publish quality content and everything will take care of itself:

Well, this is just wrong. Just as with any piece of content, you need to strategically promote the videos uploaded to YouTube. To make videos stand out among others, you have to optimize your YouTube page accordingly and promote the videos through various channels that make the most sense for your business – social media, email, or your website.

Video marketing doesn’t work for my industry:

For some industries, video marketing isn’t the obvious choice, but don’t immediately count out the use of video due to your company’s industry. It can be difficult creating content about various topics relative to specific industries, but that doesn’t mean video marketing won’t work. Explore the platform and you’ll discover that different topics and industries are widely covered.

You’ve probably heard many of these myths and maybe even believed most of them to be true. Hopefully, any confusion has been cleared up. Next time you see or hear someone preaching YouTube tips, you’ll know right from wrong.

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