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April 08, 2019

Three Ways to Do Purpose-Driven Marketing Right

Written by Don Scales
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Purpose-driven marketing has quickly become one of the topics defining the conversation around branding in 2019. Businesses seem to be falling all over themselves to run marketing and advertising campaigns that rally around topics and causes.

In my latest article, "Three Ways to Do Purpose-Driven Marketing Right," published on Ad Age, I discuss the importance of businesses embracing purpose-driven marketing, by being authentic, making a long-term commitment, and using digital to create a narrative. I invite you to read the article in full here.

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