Corporate communications is an ever evolving field. These five corporate communications thought leaders provide insight into what’s next and how best to navigate in new and uncharted waters.
Stephen Waddington (@wadds) — Partner and Chief Engagement Officer, Ketchum; Visiting Professor at Newcastle University
Waddington leads the integration of digital and social capabilities in client engagements across Ketchum’s international network. In addition to his active social media presence, he runs a personal website that regularly features insightful blog posts and interviews.
Scott Monty (@scottmonty) — CEO, Brain+Trust Partners
Formerly the head of Ford Motor Company’s social media group, The Economist ranked Monty number one on its list of 25 Social Business Leaders. He’s an advocate of all things digital and believes in the power of humanity in business.
Cameron Craig (@Cam_CommsGuy) — Head of Global Corporate Communications, Polycom
Craig’s career spans more than 20 years leading communications at brands like Visa, PayPal and now Polycom. Craig spent 10 years at Apple during its turnaround, working with a team that put story at the heart of its strategy. He’s a believer in disruption, as it relates to how brands tell their stories. He also frequently shares his view on working remotely, an approach Polycom embraces company-wide.
Deirdre Latour (@deirdrelatour) — Vice President and Chief Communications Officer, General Electric
Latour leads communications for GE, which has worked to re-engineer its culture and move toward a startup mindset. She’s leading the charge in transparent, integrated communications.
Jim Stengel (@JimStengel) — President/CEO, The Jim Stengel Company
Stengel was the Chief Marketing Officer at Procter & Gamble before leaving to start his own firm. His accolades include being named Grand Marketer of the Year by Adweek. Stengel’s approach revolves around his Ideal Tree Framework, which is based on brands adding “higher-order value” to their customers’ lives in order to achieve growth.
To stay current, follow communications thought leaders who grasp what’s coming in the future. Their insight and inspiration can do wonder for your efforts.
