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May 01, 2019

Why your brand is only as good as your narrative

Written by Don Scales
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When businesses create digital narratives, they go beyond simply being present on digital spaces. They create stories — about their customers, their products, and their people.

In my latest article, "Why Your Brand Is Only As Good As Your Narrative," published on Forbes, I discuss the importance of building a narrative that resonates by creating moments, telling visual stories, involving your customers, and taking stands. I invite you to read the article in full here.

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