As a brand, you’re continuously revisiting your content strategy to keep things fresh and enjoyable. But, after you’ve revised your content strategy, where do you go from there?
Visually pleasing and interactive content leads to an increase of conversion rates for your brand's marketing campaigns, whether your end goals are clicks, purchases, or sign ups.
Here are four content types to help increase your brand's conversions and leads:
OK – blogging might seem a little too obvious, but it’s a well-known content type for a reason. Blogs are one of the original forms of content marketing. They can be used to promote a website's visibility while increasing engagement.
A huge benefit of high-quality blogs is their innate ability to boost your site’s search rankings by focusing on specific topics and keywords. Blogs that contain sound advice draw consumers’ attention, increase site traffic, and aid consumers’ purchase intent.
To use your blog and its content to the brand’s advantage, you should test post time, frequency, and content variations. For example, post to your blog once a week, during highest traffic times, and rotate through posting text-only, slide content, imagery, or infographics. Based on your findings, you can adjust your strategy and optimize to best practices – working to increase website traffic and potential leads or conversions.
They’re very visual types of content – DUH! But, don’t forget that they can easily explain your products and/or services.
Contrary to belief, videos placed on your brand’s site or social media platforms are more effective than simply advertising your product on YouTube. Does anyone really like being forced to watch ads (or at least the first five seconds of them)? Uh, no. No, they don’t.
Brand’s video content should educate and entertain their audience, preferably grabbing and keeping their attention within the first few seconds. Videos are an excellent way to connect with consumers and show what your brand's mission is. When you give returning and new viewers a taste of the product or service, you can easily explain why your brand is worth the time and of course, the money.
Take my word for it, infographics are more likely to be read than traditional text. They visually inform, educate, and engage current and potential consumers of your brand and its products or services.
To ensure the success of your infographics, you have to ensure that it’s easy to understand. Here are key considerations for establishing an effective infographic:
- Data should be displayed in a way that encourages the viewer to compare the different pieces of information.
- Make large datasets coherent and readable.
- Consider substance rather than the design. Look at things from a consumer's point of view.
- It should serve a clear purpose. No one should be confused with what they’re looking at and why.
Interactive quizzes are a great way to obtain new users and increase awareness and engagement. As a form of entertainment, quizzes must be engaging and fit into something popular today – like movies, television, or food.
When you create a quiz that caters to the knowledge and interest of users, you encourage them to not only share their information with you, but to follow and engage with your brand.
Not every method may be right for your brand, as these are just four of the many different content types in the digital realm. And of course, results from each content type will vary dependent on the industries and brand. Not all are required for success, but you’ll discover which works best for your brand and its media outlets.
Although certain content types may not be directly correlated to garner instant results, they’ll help to generate new prospects and bring you one step closer toward your brand’s goals. Never be afraid to tackle new innovative ideas. While it may be frustrating or perhaps even silly at first, it just may end up being lucrative for you.