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August 07, 2017

The Drum Search Awards: ZD & PruGen

Written by Investis Digital

A couple weeks ago, judging for the first Drum Search Awards USA took place and now it’s time to find out who impressed the panel.  

The Drum Search Awards are brand new to the US market this year! Following the success of the awards in the UK over the past three years, the awards are now stateside.

These new awards recognize and award the most effective, creative, and innovative search campaigns and strategies across PPC and SEO. The awards create collaboration across the digital marketing industry, bringing search engines, technology providers, agencies, and businesses and brands together.

The finalists have been announced and ZOG Digital , alongside partner PruGen Pharmaceuticals, are finalists in the category of  Best Integrated Strategy or Campaign .

ZOG Digital helped to develop a new website and SEO campaign for PruGen. The campaign and strategy focused on delivering higher visibility with a keyword strategy in order to fully leverage on- and off-page SEO tactics. The brand surpassed organic site traffic with the new site and integrated strategy.

PruGen delivers pharmaceutical products directly to customers, making their business one of the most innovative of its kind. Prior to the partnership with ZOG Digital, the brand lacked the correct tools, responsiveness, and site structure to be successful in displaying their innovative ways.  

Throughout the partnership and results from the new responsive site and optimal strategy, we’ve dethroned rankings of competitors and established new opportunities to garner traffic specific to PruGen’s products and top brands.

The winners will be revealed at the awards ceremony held on Thursday, September 20 at the Edison Ballroom in New York.

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