Information is hard to find. Content isn’t useful, it’s boring. If you’ve heard this from employees about your intranet, it’s probably time to overhaul your site. An interactive employee intranet can connect and educate staff and help meet your organization’s goals. In a world where 70 percent of U.S. employees are not engaged at work, it’s crucial to use every tool at your disposal to build engagement.
Suspect employees are shunning your employee intranet? Here are five telltale signs.
1. What intranet?
Most employees don’t even know an intranet exists, and those who do go elsewhere for information. When earnings come out, for example, employees go to Google to read about your performance. That’s a missed opportunity. The best intranets are a go-to source of information. They’re informative, useful and reliable.
2. Employees are wasting time
Employees who navigate your site can’t find the information they’re looking for. They’re frustrated by spending way too much time on the intranet. Your search function returns irrelevant results. Employees don’t enjoy being on the site — it’s clunky and lacks arresting graphics.
3. You’re getting hardly any hits
Getting few clicks tells you that information is static. You’re providing information employees can live without. New content is key. Add blogs from leaders, event recaps and crucial tools, such as an employee directory. And don’t forget to update. There’s no value in a 2013 vacation schedule.
4. It’s hard to update
Posting new content should take minutes, not days. If it’s taking too long and the technology isn’t intuitive, it’s time to rethink your site’s structure and your platform. Is your technology outdated? Is it too expensive?
5. Employees’ inboxes are flooded
An employee intranet should reduce email clutter by serving as a central spot for key messages and news. If it’s not, that’s a sign you need to rethink your strategy.
Keep these five symptoms in mind when diagnosing your intranet, and you’ll be on your way to creating an efficient, engaging and invaluable resource for your employees.