In 2013, Coca-Cola declared that the corporate website was dead and vendors and marketers alike panicked. Three years later, the corporate website remains.
Of course, what Coca-Cola meant was that the corporate website had to evolve and that stakeholders would no longer be satisfied with traditional offerings. To Coca-Cola, telling their corporate story – who they are, what they stand for, how they run operations etc – remained important. What was more important was how they told it.
Beyond data points and company reports, what the next generation of investors and shareholders require is the story behind the company – the origins, the ethos, the market context. Companies need to be accountable and showcase their human story.
Based on this, we held a webinar to advise companies on how to improve their corporate storytelling. Our Global Creative Director, Simon Gittings, discussed why telling your corporate story effectively is important and how you can improve the way you talk about your company.
To view the webinar, please click here.