- Obtainability: a web crawler reads your page but cannot figure out what the content pertains to. If the crawler can’t figure out what your content is, it can’t rank it for relevant keywords.
What You Should Do
- If editing the framework does not work, you may need to create a new set of pages, which is more expensive and time consuming.
An even better solution is to take steps to avoid the problem arising in the first place. How? Involve your SEO team in web development. A good SEO expert will flag potential problems and alternatives before you code your pages.
At Investis Digital, we help many clients create content that is compelling and findable. Our content teams possess a full complement of skills creating content and designing pages for performance and SEO. For more insight on how we can help, contact Investis Digital.