Institutional investment firms continue to look for opportunities to invest in companies that know how to tell the story about their commitment to sustainability/ESG. And the companies themselves are facing mounting pressure to accelerate their own commitment to sustainability/ESG. For instance, a new United Nations report says that “unless global greenhouse gas emissions fall by 7.6 per cent each year between 2020 and 2030, the world will miss the opportunity to get on track towards the 1.5°C temperature goal of the Paris Agreement.”
Many business are taking action, and they’re pressuring each other to do the same. Amazon, for example, recently announced it will meet the emission-reduction goals of the Paris Agreement 10 years early. In doing so, Amazon challenged other businesses to pledge to be net zero carbon across their businesses by 2040 (which would make them reach sustainability goals 10 years ahead of the Paris Agreement’s goal of 2050).
The Amazon example matters. When a huge, global leader puts its PR and marketing muscle behind sustainability/ESG, it lays down a challenge for others to do the same. But not every business knows how to use its reputation and reach to tell their sustainability story like Amazon does. In fact, we find many businesses are struggling to figure out how to build comprehensive communications strategies that rally their own employees, shareholders, and customers around sustainability/ESG. In tandem with IR Magazine's ESG Forum Event and our own industry work, we’ve heard firsthand the challenges of communicating sustainability/ESG initiatives. It’s like the tree-in-a-forest analogy: if no one can hear about what you are doing, are you making a meaningful difference? If your stakeholders don’t know about your sustainability/ESG initiatives, are they making the full impact?
Still other businesses need to convince board members, shareholders, and other stakeholders that sustainability/ESG is essential. They struggle to communicate how being sustainable is not only the right thing to do, it’s the sensible thing to do at a time when customers, shareholders, and job seekers increasingly demand a commitment to sustainability/ESG.
That’s why Investis Digital has published a new report, The New ESG Agenda. This white paper provides a complete snapshot of the sustainability/ESG landscape, including:
- How consumers, investors, and job seekers are driving a new agenda for embracing sustainability/ESG.
- How, specifically, Gen Z is ushering in a new era of transparency and accountability.
- Specific steps that businesses can take to improve the way they tell the story of their commitment to sustainability/ESG.
The white paper is based on our own extensive experience helping companies find a clear, authentic, and inspiring voice to engage with their audiences on sustainability/ESG issues, driving advocacy, and engagement.
We combine strategic insight with original ideas to create a sustainability narrative that’s relevant and compelling for each of the audiences your work affects. A story that goes beyond policies and performance, unlocking awareness, affinity, and action across every stakeholder group.