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June 30, 2017

Mobile comms optimization: An investment in employee relations

Written by Investis Digital

Mobile communication optimization can help improve employee communications for companies in the basic materials industry. Often, management working in the field and staff stationed at work sites have either no or limited access to computers. Instead, they're relying on smartphones and tablets to access information they need from the company.


Open and accessible communication with your employees is key, and that can mean making some changes to your current system. Theron Neese, a vice president at Cardinal Health Integrated Logistics, was quoted in Global Trade Magazine as saying, "The transformation must include employees down to the floor level; this pushes accountability through the entire business." From basic info to large-scale initiatives, making it easy for employees on the go to communicate will make you more successful.

  • Optimize your website. An optimized website — whether it's your company site, internal employee portal or partner portals — ensures that your employees will be able to access the information they need on the go. From the latest policies and procedures to branded partner material, key information is just a click away.
  • Use company apps strategically. Companies are using apps to help employees who are working outside the office get more done. For example, using an employee communications app ensures that your teams are notified of important updates as soon as they're published and that the information is maintained in a secure, easy-to-access environment.
  • Streamline support. Choose mobile-friendly applications for employees, from cloud-based versions of your CRM system to apps that allow employees to submit their time and attendance information online. Supporting mobile two-way communications improves employee satisfaction and helps process information in real time, which prevents delays.

Many companies have a mobile communications optimization strategy for their customers-facing website but don't invest the same into their employee communications. To keep your team connected and productive, mobile optimize all your interactions. Your business processes will be more effective from end to end.

Liz Alton writes about technology, marketing and business for enterprise audiences. She's a Forbes contributor and her writing has been published in Inc, USA Today, Entrepreneur, the Huffington Post, Mic, Harvard Business Review blogs and the WSJ. She holds an MBA and a BA in journalism, and is completing a masters in Journalism at Harvard.

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