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January 16, 2019

Solving the great brand disconnect

Written by Don Scales
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It’s never been more important for businesses to clearly articulate their brand values or the attributes and principles the company believes in and stands for. And yet, businesses struggle to share their brand values in a sea of devices and channels. As a result, there is a disconnect between what brands believe and what they actually share with their stakeholders. And that’s a big problem.

In my latest article, Solving The Great Brand Disconnect, published this morning on Forbes, I dive into the importance of brand values and the part they play in informing what a company does. I invite you to read the article in full here.

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