As consumers grow increasingly annoyed with push marketing tactics like interrupt advertising, brands are seeing the benefits of content marketing.
Content marketing is a great way to bring visibility and credibility to your brand. Here are the top five benefits of content marketing:
1. It drives traffic to your site
Every time you publish a post, Google indexes that page. This improves your search engine ranking for keywords, meaning that whenever potential customers search Google using those keywords, you're more likely to show up.
2. It builds your social media following
If you blog and share those posts via social media or guest post for other sites readers may share your content with their colleagues and friends, who may in turn follow you. The more followers you have, the more traffic you're likely to draw to your site.
3. It helps establish thought leadership
What brand doesn't want to be seen as a thought leader? By publishing quality content on your site and contributing content to other high-authority sites, you're more likely to be viewed as a trusted expert on a topic.
4. It helps build your email list
Joe Pulizzi, founder of the Content Marketing Institute, once said, "An email list is critical because you can't build your content on rented land." By "rented land" Pulizzi means social media platforms. You don't own these platforms, and they could drastically change or even shut down at any time. On social media your audience is always just a segment of someone else's audience.
Collecting email addresses, on the other hand, gives you a direct link to your audience members. A robust email list can be leveraged to share all kinds of information, which may help turn prospects into customers.
5. It increases domain authority
If your content garners inbound links from reputable external sources, it increases your domain authority. Why is this important? Higher domain authority translates into higher search rankings.'
Of course, these are just a few of the major benefits of content marketing. What benefits will your organization experience?