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April 18, 2019

Best Practices SEO for Website Redesign & Migration

Written by Investis Digital

“We did a website redesign, and our SEO traffic took a nosedive. Why?”

This question arises too often when businesses do a website redesign or migration. And there are many possible answers. But wouldn’t you rather do a website redesign or migration right the first time to avoid the problem of lost SEO traffic arising at all?
Our newly published guide, Best Practices SEO for Website Redesign & Migration, will help you not only avoid common SEO-related problems from arising but also meet your website redesign objective and manage costs. 

Best Practices SEO for Website Redesign & Migration outlines organic search optimization best practices for a website redesign, as well as factors to consider in order to maintain the URL equity during a domain or platform migration. The guide illustrates common pitfalls that you can avoid during the redesign phase of a website, making it possible for a site to gain better visibility within search engines results.

Website redesign
Additionally, Best Practices SEO for Website Redesign & Migration explains the importance of setting up all aspects of a website, including directory structure, file names, page content and internal linking. Finally, we illustrate case study examples of successful site redesigns. The chapters cover these topics:

• Common obstacles to avoid
• Website structure
• Keyword research
• Meta information
• Body content
• Internal site linking
• URL equity
• The elements of URL equity
• Assessing URL equity
• The consequences of redesigning without a URL strategy
• Migrating URL equity

Download Best Practices SEO for Website Redesign & Migration to get a website redesign done right the first time.

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