The time to simply test the waters of Amazon’s capabilities is over, as more than 50 percent of product searches begin on the expanding eCommerce platform. Now is the time to embrace the growth and opportunities of Amazon, as they can greatly benefit your online retail business.
At ZOG Digital, we’ve already seen that sponsored product campaigns have a direct influence on the return of Amazon PPC budgets and total conversions of our retail clients. These various sponsored campaigns resulted in a return on ad spend (ROAS) of about 800 percent for one of our large online clothing retailers.
Many retailers simply discard Amazon, as it can seem overwhelming and even intimidating. However, we’ve observed that those retailers who’ve added Amazon into their digital marketing mix, see direct increases of product visibility and total conversions. Optimizing your Amazon product listings, as well as paid advertisements accordingly assist in overall product perceptibility along the consumer path – leading users to make informed purchase decisions.
Online shoppers try to get the most information in the shortest amount of time, making brand’s product and content visibility essential for a successful eCommerce strategy. Due to user intent, Amazon has built it’s system with reviews, search result pages, and paid media capabilities for brands.
The latter capabilities are the most important – Amazon has become one of the most, if not the most, competitive atmospheres for online retailers. As brands optimize product listings and content alongside paid strategies, they’ll surely help in increasing online sales and visibility.
Since its launch, Amazon has grown and improved its eCommerce and advertising programs with comprehensive reporting and advanced bid management technology. Retailers can access the most relevant data and see that their products and campaigns are optimized to result in the highest visibility and best ROAS.
At ZOG Digital, we continue to expand our digital services. Recently with Amazon search and paid offerings to help establish retailers online more efficiently. Services will focus on Amazon’s core strengths of product visibility and online conversions through in-depth optimizations and sponsored product promotions.