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January 04, 2017

ZOG Digital announces Connected Content™

Written by Investis Digital

ZOG Digital announced the launch of Connected Content™, the trademarked name for the innovative approach that’s reshaping how companies market online.

“We’ve been helping clients with digital solutions for close to twenty years,” says CEO Jeff Herzog. “As the landscape grows more complex, brands find themselves in marketing silos, and miss numerous gains that can be realized through a connected approach.”

At ZOG Digital, the connected approach begins with visibility — and content strategy. A comprehensive analysis of marketplace trends then identifies opportunities. “We understand how to ensure clients are present with engaging, influential content where and when audiences need them,” says CIO Thomas Stern.

ZOG works across channels to produce maximum ROI through integrated content, SEO, and paid media for budget efficiencies. “Silos hurt performance,” says Stern. “There’s exponential benefit to brands and consumers when they deliver a seamless experience across channels.”

KRAVE Jerky most recently benefited from their approach. Connected Content™ carried the brand’s distinct voice from social feed to shopping cart: onsite content was amplified through paid and social media, resulting in a 590% ROAS.

About ZOG Digital

ZOG Digital, Inc. is a fiercely independent digital marketing agency that drives visibility, influence, engagement, and conversion for the world’s top brands. Our Connected Content™ solutions integrate content strategy, search engine optimization, social marketing, paid media, mobile marketing, web design, and development. Headquartered in Phoenix, Ariz., operating worldwide, our clients include Wyndham Hotels & Resorts, KitchenAid, Capital One, Pep Boys, and CarMax.

For more on our award-winning work, visit Follow us @ZOGDigital

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